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SEO Case Study
[Confidential Moving Company] is a professional relocation service provider with a strong reputation. However, its website had not been strategically optimised for SEO, leading to stagnating organic traffic and underperformance in search rankings. Instead, it relied heavily on paid ads for visibility, limiting long-term growth potential.
This case study explores how a targeted SEO strategy—including keyword optimisation, on-page improvements, and local search enhancements—helped the company improve rankings, drive direct organic traffic, and reduce reliance on paid advertising.
Client: [Confidential Moving Company]
Industry: Relocation & Moving Services
Objective: Improve organic search visibility, increase keyword rankings, and drive more targeted traffic
Challenges
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Flatlining Organic Traffic – The website was ranking but experiencing minimal organic traffic growth, particularly in April.
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Low Search Visibility – While some keywords were ranking, they were not appearing high enough to drive significant organic traffic.
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Competitive PPC Environment – The company was competing against multiple pay-per-click (PPC) ads, making it harder to stand out in organic search results.
This case study outlines how targeted on-page SEO improvements, keyword optimisation, and local SEO enhancements helped the moving company increase rankings and drive direct organic traffic, reducing dependency on paid advertising.
Strategy & Execution
1. Keyword Optimisation & Content Enhancement
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Conducted detailed keyword research to identify high-intent, location-specific terms.
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Focused on long-tail and service-specific keywords rather than generic terms to improve search intent match.
2. Meta Data & On-Page SEO Improvements
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Optimised meta titles and descriptions for key service pages.
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Structured content enhancements to improve readability and keyword relevance.
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Strengthened internal linking to boost site architecture and search engine indexing.
3. Local SEO & Targeted Search Terms
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Targeted location-based keywords like "Trusted Movers Wellington" and "Piano Movers Wellington", which led to significant traffic increases.
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Ensured Google Business Profile alignment with targeted keywords to improve search presence.
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Results
✔ Organic traffic increased significantly from May to June, following a period of stagnation.
✔ Keyword rankings improved, with more high-value search terms moving into top positions.
✔ "Trusted Movers Wellington" and "Piano Movers Wellington" became top-performing pages, demonstrating the power of targeted search terms.
✔ Despite increased competition from PPC ads, organic search visibility continued to strengthen, with further growth expected in the coming months.
Conclusion
This project highlights how strategic SEO adjustments, including metadata optimisation, targeted keyword research, and local search enhancements, can dramatically improve search rankings and organic traffic. By shifting the focus to specific, high-intent keywords, the moving company has positioned itself for long-term growth in organic search performance.
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