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SEO Case Study
A well-established specialty coffee brand with a strong reputation, but their website had never been strategically optimised for SEO. Despite offering high-quality products, they were ranking on page two of Google for key search terms, limiting their organic visibility and potential customer reach.
This case study outlines how a targeted SEO strategy—focusing on keyword optimisation, on-page improvements, and local search enhancements—helped move this coffee brand from page two to the top of Google search results, significantly increasing their organic traffic and brand visibility.
Specialty Coffee Roasters
Industry: Specialty Coffee / E-Commerce & Retail
Objective: Improve search rankings and increase organic traffic
Challenges
While the brand had a loyal customer base, their website was not ranking as highly as it could for key industry terms. The primary challenges included:
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Page Two Rankings – The website was appearing on the second page of Google for important search queries, limiting visibility and organic traffic.
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Lack of SEO Optimisation – The site had never been strategically optimised for search engines, meaning metadata, structured content, and technical SEO improvements had not been implemented.
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Competing with SEO-Focused Brands – Other coffee roasters had already invested in SEO, meaning this coffee brand was competing against well-optimised websites that were benefiting from better search rankings.
This case study outlines how strategic on-page SEO improvements, keyword targeting, and local SEO enhancements helped this Specialty Coffee Roasters website move from page two to the top of search results, increasing organic visibility and brand discoverability.
Strategy & Execution
1. Audit & Competitor Analysis
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Conducted a comprehensive SEO audit to identify technical issues and content gaps
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Analysed competitor rankings, keyword strategies, and backlink profiles to identify opportunities
2. Keyword Optimisation
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Conducted targeted keyword research to identify high-intent search terms
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Optimised meta titles and descriptions to improve relevance and click-through rates
3. On-Page SEO Enhancements
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Improved H1s, headings, and alt text for better search indexing
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Refined category and product page structures for stronger keyword targeting
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Ensured mobile responsiveness and site speed met SEO best practices
4. Local SEO & Google Business Profile Optimisation
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Enhanced Google Business Profile for increased visibility in local searches
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Ensured NAP (Name, Address, Phone) consistency across all listings
Results
✔ Moved from page two to the top of the SERPs for key industry terms
✔ Significant increase in organic traffic and brand visibility
✔ Improved search presence for both e-commerce and local search queries
Conclusion
This project demonstrates Bear Digitals ability to enhance search rankings through strategic on-page SEO and local search optimisation without requiring extensive content creation or backlinking.
